Performance in Action

Alsum Farms Utilizes Performance Messaging in Launch of New Brand

Alsum Farms & Produce Inc. successfully launched a new brand, Harvest Delites, with fresh market Wisconsin Russet potatoes in five- and 10-pound poly bags. The company incorporates Potatoes USA’s performance messaging on the brands packaging to communicate how potatoes nurture our body. The response to the brand name and imagery has been positive by both consumers and the media. So positive, that a handful of produce publications, such as The Produce News, have reached out to the company for more information.

In conjunction with the launch of Harvest Delites, Alsum Farms has been utilizing Potatoes USA’s “What Are You Eating?” Campaign materials at numerous events, including the PMA Fresh Summit. The materials were also a key component of its 2nd Annual Alsum Farms Tater Trot 5K. They utilized the campaign’s canopy tent and table tent, and included magnets, stickers and lip balms in participant swag bags. Alsum Farms hosted more than 100 runners, walkers, and local Future Farmers of America (FFA) supporters and raised more than $2,000 for Local FFA Chapters.

Alsum’s Nikki Jedlowski, Logistics Manager and Tater Trot 5K Event Coordinator said, “Potatoes fuel performance and the Tater Trot 5K promotes the healthy, flavorful and fresh attributes of the spud targeting everyday athletes to perform at their best and fuel their active lifestyle.” These types of events are a great opportunity to promote the nutritional benefits of the potato, as well as the “What Are You Eating?” Campaign.