Performance in Action

Alsum Farms Utilizes Performance Messaging in Launch of New Brand
Alsum Farms & Produce Inc. successfully launched a new brand, Harvest Delites, with fresh market Wisconsin Russet potatoes in five- and 10-pound poly bags. The company incorporates Potatoes USA’s performance messaging on the brands packaging to communicate how potatoes nurture
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Colorado Woman Wins the Western States 100 and Ate Mashed Potatoes Along The Way
The Western States 100 is one of the most prestigious endurance events in the world and Courtney Dauwalter was the first woman in the second fastest time despite scorching temperatures of 106 °F to win.“I just keep trying to push
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CPAC Educates Spectators at Quarter Final Football Game
The Centauri v. Strasburg Quarter Final football game provided Colorado Potato Administrative Committee (CPAC) the opportunity to talk one-on-one with spectators about the nutrition and benefits of potatoes. CPAC's booth had an ideal location next to the concession stand, allowing
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Denver Ultrarunner Fuels Her Performance with Potatoes During Javelina Jundred
Chavet Breslin powered her performance with potatoes in October during the Javelina Jundred race in Arizona. Breslin credits potatoes as her go-to race food for pre and during race fuel. She has run over 150 marathon or greater length races
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Potatoes USA Board Members Fuel their meeting through a Power Walk with Potatoes
Early August in Park City, Utah saw potato growers from all over the country gather for the Potatoes USA Summer Meeting. One morning of the meeting, board members and staff got the chance to experience a mock power walk to
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Local Denver Runner Powers through the Toughest Footrace on Earth with Potatoes
Ultrarunner Chavet Breslin, a Denver native, completed the Badwater 135 Ultramarathon this July for the second time in two years. Known as the toughest footrace on Earth, Badwater is a 135-mile race through Death Valley in the heat of the
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