What are you eating?

Industry participation is key to the success of the campaign, so please get involved! Here you’ll find the tools and information you need to bring to help amplify the message in your local area and events. Click-through each section to find the tools that best suit your organization’s needs. Have a question or want to share your success story? Please contact Renee at Renee@PotatoesUSA.com


Event Toolkit

Find everything you need to sponsor or host your own local event. From sample press releases and how- to guidance to supply request forms and more.

Props and Display Materials
Props and Display Materials - Canopy Pop Up Tent
Canopy Pop Up Tent
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Props and Display Materials - Black Tear Drop Flag
Black Tear Drop Flag
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Props and Display Materials - Green Tear Drop Flag
Green Tear Drop Flag
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Props and Display Materials - Purple Tear Drop Flag
Purple Tear Drop Flag
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Props and Display Materials - Retractable Banner
Retractable Banner
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Props and Display Materials - Table Cloth
Table Cloth
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Campaign Creative

Want to use the “What Are You Eating” campaign materials in your communications? Get all of the advertising, videos, logos and more here. More logos for download can be found on Widen, here.

Images and Videos
Visual Assets - Campaign Guidelines
Campaign Guidelines
Visual Assets - Cycling Video
Cycling Video
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Visual Assets - Running Video
Running Video
Preview Video
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Visual Assets - Soccer Video
Soccer Video
Preview Video
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Visual Assets - Half Page Ad
Half Page Ad
Visual Assets - Full Page Ad
Full Page Ad
Visual Assets - Potatoes Fuel Performance Infographic
Potatoes Fuel Performance Infographic

Performance Store

Shop the performance store for customizable “What Are You Eating” gear and merchandise.

Performance in Action

See how the performance campaign is coming to life throughout the industry. Have a performance success story to share? Send it to Renee@PotatoesUSA.com.

Colorado Woman Wins the Western States 100 and Ate Mashed Potatoes Along The Way
The Western States 100 is one of the most prestigious endurance events in the world and Courtney Dauwalter was the first woman in the second fastest time despite scorching temperatures of 106 °F to win.“I just keep trying to push
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CPAC Educates Spectators at Quarter Final Football Game
The Centauri v. Strasburg Quarter Final football game provided Colorado Potato Administrative Committee (CPAC) the opportunity to talk one-on-one with spectators about the nutrition and benefits of potatoes. CPAC's booth had an ideal location next to the concession stand, allowing
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Denver Ultrarunner Fuels Her Performance with Potatoes During Javelina Jundred
Chavet Breslin powered her performance with potatoes in October during the Javelina Jundred race in Arizona. Breslin credits potatoes as her go-to race food for pre and during race fuel. She has run over 150 marathon or greater length races
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Team Potato

Program Info

Team Potato is made up of athletes who are dedicated to consuming potatoes to perform at their best. Let us know if you’re interested in joining, or know an athlete that would be a good fit for the team, please click here for more information.


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