What are you eating?

Industry participation is key to the success of the campaign, so please get involved! Here you’ll find the tools and information you need to bring to help amplify the message in your local area and events. Click-through each section to find the tools that best suit your organization’s needs. Have a question or want to share your success story? Please contact Lindsey at Lindsey@PotatoesUSA.com.

Event Toolkit

Find everything you need to sponsor or host your own local event. From sample press releases and how- to guidance to supply request forms and more.

Props and Display Materials
Props and Display Materials - Canopy Pop Up Tent
Canopy Pop Up Tent
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Props and Display Materials - Black Tear Drop Flag
Black Tear Drop Flag
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Props and Display Materials - Green Tear Drop Flag
Green Tear Drop Flag
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Props and Display Materials - Purple Tear Drop Flag
Purple Tear Drop Flag
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Props and Display Materials - Retractable Banner
Retractable Banner
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Props and Display Materials - Table Cloth
Table Cloth
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Campaign Creative

Want to use the “What Are You Eating” campaign materials in your communications? Get all of the advertising, videos, logos and more here. More logos for download can be found on Widen, here.

Images and Videos
Visual Assets - Campaign Guidelines
Campaign Guidelines
Visual Assets - Cycling Video
Cycling Video
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Visual Assets - Running Video
Running Video
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Visual Assets - Soccer Video
Soccer Video
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Visual Assets - Half Page Ad
Half Page Ad
Visual Assets - Full Page Ad
Full Page Ad

Performance Store

Shop the performance store for customizable “What Are You Eating” gear and merchandise.

Performance in Action

See how the performance campaign is coming to life throughout the industry. Have a performance success story to share? Send it to Lindsey@PotatoesUSA.com.

Potatoes USA Board Members Fuel their meeting through a Power Walk with Potatoes
Early August in Park City, Utah saw potato growers from all over the country gather for the Potatoes USA Summer Meeting. One morning of the meeting, board members and staff got the chance to experience a mock power walk to
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Local Denver Runner Powers through the Toughest Footrace on Earth with Potatoes
Ultrarunner Chavet Breslin, a Denver native, completed the Badwater 135 Ultramarathon this July for the second time in two years. Known as the toughest footrace on Earth, Badwater is a 135-mile race through Death Valley in the heat of the
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Rock 'n' Roll Marathon - Chicago
The question at the recent Rock ‘n’ Roll Marathon in Chicago was “What Are You Eating?” And, the answer was, “Potatoes!” Potatoes fueled performance at the recent Rock ‘n’ Roll Marathon in Chicago. The event, which took place from July
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Team Potato

Program Info

Team Potato is made up of athletes who are dedicated to consuming potatoes to perform at their best. Let us know if you’re interested in joining, or know an athlete that would be a good fit for the team, please click here for more information.

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